The seemingly simple act of scrutinizing a Burberry label reveals a fascinating journey through the brand's rich history. A quick comparison between a vintage Burberry label and contemporary resources immediately highlights key differences, particularly the presence of "REGD" – short for "Registered" – beneath the "Burberrys" lettering on many older labels, predominantly those from the 1970s and 80s. This seemingly minor detail serves as a window into the evolution of the brand, its branding strategies, and the enduring appeal of its vintage pieces. Understanding this "REGD" marking, therefore, is crucial for anyone interested in Burberry's rebranding efforts, its historical trajectory, the evolution of its logo, and the authentication of vintage Burberry clothing.
Burberry's History: From Practical Innovation to Global Icon
To fully appreciate the significance of the "REGD" marking on vintage Burberry labels, we must first delve into the brand's compelling history. Founded in 1856 by Thomas Burberry in Basingstoke, Hampshire, England, the company initially focused on practical, high-quality outerwear. Burberry's innovation in fabrics, particularly the development of gabardine – a durable, water-resistant material – cemented the brand's reputation for creating functional and stylish clothing. This focus on quality and innovation laid the foundation for the brand's future success.
The early years saw Burberry supplying clothing to explorers and military personnel, solidifying its association with adventure and resilience. The iconic trench coat, born from Burberry's military contracts during World War I, became synonymous with the brand and remains a cornerstone of its collections to this day. Throughout the 20th century, Burberry expanded its product lines, incorporating ready-to-wear clothing, accessories, and fragrances, steadily building its global presence and establishing itself as a luxury brand.
Burberry Logo History: A Reflection of Evolving Brand Identity
The Burberry logo, a crucial element of the brand's visual identity, has undergone several subtle yet significant transformations throughout its history. Early labels featured variations of the brand name, often incorporating the location "Basingstoke" or simply "Burberry's." The evolution of the logo is closely tied to the company's growth and its changing marketing strategies.
The inclusion of "REGD" beneath the name on 70s and 80s labels represents a specific period in Burberry's branding. This addition signified the brand's registered trademark status, a legal protection against counterfeiting that became increasingly important as the brand's popularity grew. The prominence of "REGD" reflects a period when Burberry was actively reinforcing its intellectual property rights and combating the rise of counterfeit goods. The absence of "REGD" on earlier labels doesn't necessarily indicate a lack of trademark protection, but rather a different approach to branding and labelling.
The transition from "Burberrys" to "Burberry" also reflects a broader rebranding effort. The use of the plural form, "Burberrys," was prevalent in the earlier decades, possibly reflecting the company's initial focus on tailoring and the bespoke nature of its garments. The shift to the singular "Burberry" reflects a move towards a more streamlined and contemporary brand image, a trend that accelerated in the later part of the 20th century and continues to this day.
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